1. Constant Progress Forward

We are a growth-oriented organization. While we are not perfect, we are relentlessly committed to improvement. Every day, we strive to be better than we were yesterday, working like hell to grow and refine our business for the benefit of our customers, team, and partners.

2. Grit

We embrace the underdog role in a large, competitive space. We roll up our sleeves and get to work, no matter how tough the challenge. Sometimes it’s not pretty or flashy, but we are determined, hardworking, and always push through to deliver results.

3. Integrity

We value honesty and transparency in all our relationships. Integrity is the foundation of trust, and we are dedicated to building that trust with our customers and suppliers through every interaction.

4. Customer-Centered Innovation

Our innovation is driven by the needs of our customers. We listen, adapt, and create tailored solutions that enhance our customers' success. This customer-first approach ensures that everything we do aligns with helping our partners grow.

5. Excellence in Service

Delivering exceptional service is a cornerstone of our business. We hold ourselves to high standards, aiming to provide the best products and support. Our commitment to excellence ensures that we go above and beyond to meet our customers' expectations.